BBC Witness History
BBC Witness History
A two-year-old archival episode, given a video life. Produced as part of a creative partnership with the BBC's documentary podcast team, the visualisation reimagined a previously archived episode for video-first audiences.
The result: 40,000+ organic views within the first two weeks of relaunch. Sentiment analysis on the comments showed audiences focused overwhelmingly on the subject matter rather than the visual treatment. Exactly what the studio aims for.